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Pixel implementation & tracking Tracking pixels are small 1x1 graphics that are very useful for tracking various metrics like site conversions, user behavior, website traffic, and many more.
These tracking pixels are very tiny images embedded into banner ads, emails, etc. to gather important information about users for conducting an in-depth survey. Usually, all the surveys are conducted to achieve the following goals:
Having tracking pixels/retargeting pixels/conversion pixels on your website helps you gather following information: