Analytics And Tracking

-Conversion rate optimization

Conversion rate optimization(CRO)

What is Conversion Rate Optimization (CRO)?

Conversion rate optimization (CRO) is all about getting a large percentage of visitors to your website who will take the necessary action. That necessary action can be anything depending on what you want it to be. For some people, it might be purchasing a product, subscribing to a newsletter, getting a service, or anything else. The process of CRO starts with analyzing how the users move on your site, then noticing the actions they take, and finally seeing what is stopping them from taking the necessary action.

How can we help improve your CRO?

We are here to help you with anything that is preventing you from getting conversions. Here are some ways to improve CRO on your website:-

  1. Analyze whether you have enough visitors to convert them into loyal customers.
  2. Minimize the loading time of your website.
  3. Run tests to check the conversion rate of your website.
  4. Make sure that your website is fully responsive.
  5. Incorporate customer reviews.
  6. Position the CTAs in the right place.
  7. Make your online store SEO friendly.
  8. Offer 24/7 live chat support.

These are just a few of the infinite ways in which you can improve your CRO. Stressing over this? Let us help you by implementing CRO practices in your store.

 

What happens if you don’t improve CRO practices on your website?

When your website doesn’t have CRO practices, it can be very difficult for your business to achieve its goals. Your business can face issues like:-

  • Increases your customer acquisition costs.
  • Lower your position in the market.
  • Shortens consumer attention span towards your site.
  • Losing potential customers.
  • Bad user experience for your visitors.

 

We don’t want you to stay behind in the market, and that is why we are willing to become your trusted IT partner to help you achieve unimaginable heights.

-Analytics and reports

Marketing reports

What are marketing reports?

Marketing reporting is a way of knowing how much your marketing strategies are paying off. A marketing report has all the data from all the marketing channels to give a collective result. 

Marketing reports are a great way of analyzing your marketing strategies to see which ones are working and which ones aren’t. You can then take appropriate actions to engage with customers in a better manner and implement effective marketing strategies that convert visitors into paying customers.

 

Why do you need a marketing report?

Marketing reports are a great way of making sure that the marketing techniques you are using are giving you the maximum outcome. These marketing reports can save your time and efforts to a great extent. 

These reports are made to track various marketing metrics on a frequent basis. Some of the benefits of marketing reports are:-

 

  1. To know your marketing performance.
  2. It increases transparency.
  3. Makes it easier to track goals. 
  4. It helps you in measuring your efforts.
  5. Proving your efforts paid off. 
  6. Helps you track the customer’s journey.
  7. By seeing all the data from different sources, you will be able to make a decision.
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