Why Shopify only?
When we started in 2011, the e-commerce platform market was fragmented. Magento was the default for serious stores. WooCommerce was getting popular with the WordPress crowd. Shopify was the upstart that mostly ran small DTC brands.
We could have gone broad — a full-service e-commerce agency with five platforms on the homepage. Most agencies did. We picked Shopify because the product roadmap was clearly the strongest, and we figured we'd rather be the best at one platform than mediocre at five.
That decision compounded. By 2017 we were Plus partners. By 2020 we'd shipped our first app. Today we have 22 apps live on the Shopify App Store. Every year on Shopify made the next year easier. The merchant we onboard today gets 14 years of accumulated context that a multi-platform agency can't match.
That's the trade. We say no to WooCommerce migrations that should stay on WooCommerce. We say no to Magento merchants who want to do both Magento and Shopify. We pass on the work that would dilute the bet. The work we do say yes to gets done by people who've seen this specific problem 100+ times before.
14 years in 8 milestones.
Founded
Three developers in Indore, India, decided to specialize in Shopify. First client: a small DTC apparel brand in California. Total revenue year one: $32,000.
2011
First 50 stores shipped
Mostly small DTC brands. Average project size: $4,500. Average team: 2 developers per project. No process documentation, just a shared Notion page.
2013
Became Shopify Plus partner
First Plus client was a fashion brand doing $4M/year on Magento that needed to move. Migration took 12 weeks (it'd take us 6 now). The Plus partner badge changed how seriously the market took us.
2017
Shipped first app
Volume Boost launched on the Shopify App Store in March 2020 — three weeks before COVID lockdowns. Decision: keep building apps alongside client work.
2020
100 stores shipped
Crossed 100 cumulative stores in Q3 2022. The 100th client was a wellness brand migrating from Squarespace. Team grew to 12 people across India and the US.
2022
22 apps live on the App Store
Our app catalog grew to 22 apps live on the Shopify App Store, with 12K+ active installs between them. App revenue now subsidizes our client work — letting us turn down projects that aren't a good fit.
2024
AI-assisted workflows
Started using Claude Code and GitHub Copilot on every project. The migration scripts that used to take 3 weeks now take 3 days. The 2 weeks freed up go into theme polish, conversion work, and faster client communication.
2025
Where we are now
14 years in. 200+ stores. 22 apps live on the Shopify App Store. Team of 5 senior developers + a project manager + 2 part-time specialists. Still small enough that you talk to the same engineer from kickoff to launch. Still focused on one platform.
2026
Five senior developers. One PM. Two part-time specialists.
Rahul Sharma
Founder + Lead Engineer. 14 years on Shopify. Led migrations for clients from 50 SKUs to 50,000. Architected the 22 apps in our Shopify App Store catalog.
Anjali Kapoor
Senior Engineer. 8 years on Shopify Plus. Specialist in B2B migrations and custom checkout extensibility. Owns Volume Boost and Form Builder.
David Kumar
Senior Engineer. 6 years on Shopify. Speed and Core Web Vitals specialist. The person who turned our average mobile Lighthouse score from 60 to 92.
Meera Patel
Senior Engineer. 5 years on Shopify. Klaviyo Master Specialist (the actual certification). Built the 20-flow library that ships on every store.
Jacob Nash
Senior Engineer. 4 years on Shopify, 9 years total in e-commerce. Migrations specialist — owns our scripted migration tooling across all 9 source platforms.
Sarah Pereira
Project Manager. Owns project rhythm, demo cadence, and the Slack channel for every client engagement. The reason our 48-hour proposals are actually 48 hours.
Four principles we actually follow.
Specialization beats versatility.
14 years on one platform makes us slower to learn new things and faster at every Shopify-specific decision.
Fixed price, fixed timeline, no exceptions.
Hourly billing rewards slow work. Every project we ship has a fixed scope, a fixed price, and a fixed end date. If we under-quote, we eat the difference. We've done that 4 times in 14 years.
Senior-only on your project.
No junior developers learning on your store. Every engineer on every client project has 4+ years of Shopify experience.
Honesty over closing the deal.
We've talked clients out of migrating, out of Shopify Plus, out of redesigns. If your situation doesn't justify the cost, we'll tell you.
Ready to ship Shopify work faster?
No pitch. A senior Carti dev reviews your store live and sends a 1-page report.