Shopify Email is fine for basic newsletters. For real e-commerce email — flows, segmentation, predictive analytics, A/B testing, SMS — Klaviyo is the standard. The integration with Shopify is deeper, the segmentation is more powerful, and the ROI usually justifies the cost within 60 days.

We audit your existing flows and rebuild the ones that aren't performing. Often we keep your branding and replace the underlying logic. Migration to our 20+ flow library typically takes 3 weeks vs 4 weeks for a fresh build.

If you have product launches, flash sales, or replenishment cycles — yes, SMS adds 5–10% incremental revenue. If you're a slower-cadence brand, SMS may not be worth the per-message cost. We'll tell you in the audit.

Welcome and abandoned cart flows hit revenue in the first week. Browse abandon and post-purchase take 2–3 weeks to populate. Win-back flows take 60–90 days because they require an inactive cohort. Most stores hit 25%+ email revenue share by day 90.

Yes. We migrate your existing list (Shopify customers, popup subscribers, manually-imported contacts) into Klaviyo with proper segmentation and consent records. GDPR-compliant for EU subscribers, CCPA-compliant for California.

Our flow library has tested copy you can use as-is. We adapt voice and brand details. For brands with strong existing voice guides, we can match. For custom campaign-style copy beyond flows, we partner with copywriters or work with your team — we're strategy + design + dev, not full-service copywriting.