Faster Lighthouse scores. Better Search Console rankings.
Core Web Vitals work, technical SEO, schema markup, and a quarterly review. We make Shopify stores fast and findable.
Three things that make this engagement different.
Committed score targets
We commit to specific Lighthouse score targets in the proposal (e.g., +20 mobile points) and refund if we miss by more than 5. Most agencies commit to nothing.
Core Web Vitals first
LCP, CLS, INP — Google's ranking factors. We fix the metrics that move SEO, not the vanity ones. Real-user data, not just Lighthouse.
Schema markup that ranks
Product schema, organization, breadcrumbs, FAQ schema — written to validate in Google Rich Results Test and earn enhanced SERP listings.
What we fix.
Core Web Vitals optimization
LCP, CLS, INP, TBT — all addressed with specific Liquid changes, asset preloading, font optimization, render-blocking script removal. Real-user data from CrUX, not just Lighthouse.
Image & asset optimization
Image format conversion (WebP/AVIF), lazy-loading, responsive srcset, hero preloading, font subsetting. Most Shopify stores cut 60%+ of image payload in week 1.
Third-party script audit
Every analytics, chat, popup, review, and tracking script gets a performance impact score. Replace, defer, or remove based on actual value vs. cost.
Schema markup (JSON-LD)
Product, organization, breadcrumb, FAQ, review schema added to relevant pages. Validated in Google Rich Results Test. Enhanced SERP listings within 4 weeks of indexation.
Technical SEO foundation
Sitemap health, canonical conflicts, indexation issues, internal linking density, redirect chains. Google Search Console issues triaged and resolved.
Content & metadata audit
Title tags, meta descriptions, heading hierarchy, image alt text — audited and rewritten where impact justifies it. Targeted at clickthrough rate, not keyword stuffing.
Three tiers. Fixed price. Fixed timeline.
- Full Core Web Vitals audit
- Image optimization shipped
- Render-blocking scripts deferred
- Font loading optimized
- Target: +15 mobile Lighthouse
- 14-day monitoring
- Everything in Speed Sprint
- Technical SEO audit + fixes
- Schema markup (JSON-LD)
- GSC issues resolved
- Target: +20 mobile + indexable schema
- 30-day monitoring + 1 follow-up
- Everything in Speed + SEO Sprint
- Monthly performance sprints
- Continuous monitoring + alerts
- A/B testing for speed wins
- Quarterly strategy reviews
- Slack channel + monthly reports
What merchants ask before booking speed & seo.
What kind of Lighthouse score improvement is realistic?
+15–25 mobile Lighthouse points on most Shopify stores in 2–4 weeks. Stores at 30–50 (very common) can reach 75–90. Stores already at 80+ have less room — usually +5–10 points. We commit to specific targets in the proposal.
Will faster page speed actually help SEO?
Core Web Vitals are a real ranking factor since 2021. The impact varies by query — competitive queries reward speed more. Conservative estimate: +10–20% organic CTR improvement after schema + speed work, with rankings recovery taking 4–8 weeks to show in GSC.
What about Shopify's built-in speed features?
Shopify's CDN, image transformations, and lazy-loading are great defaults. Most speed issues come from: bloated themes, too many apps, third-party scripts, unoptimized hero images, and Liquid inefficiencies. We address all of those, then leverage Shopify's native features properly.
Can you fix mobile-specific speed issues?
Yes — and we focus there. 70%+ of Shopify traffic is mobile, and most stores have a 30+ point gap between mobile and desktop Lighthouse scores. Closing that gap is usually the highest-ROI speed work.
Do you do content SEO (keyword research, content writing)?
Limited. We do technical SEO (schema, site structure, Core Web Vitals, indexation). For content SEO (blog posts, keyword research, link building), we recommend specialist content agencies. We can manage the technical side of an SEO partnership but don't write keyword-targeted blog content.
How quickly will I see results?
Lighthouse improvements: immediate (visible in 24 hours). Real-user data (CrUX): 28 days for full data refresh. SEO ranking improvements: 4–8 weeks. Revenue impact from speed alone: typically 1–3% conversion lift, visible in week 2–3.
Ready to ship Shopify work faster?
No pitch. A senior Carti dev reviews your store live and sends a 1-page report.