Lighthouse tells you something is slow. We tell you which app is causing it, which Liquid section needs rewriting, which image needs replacing, and what it'll cost to fix. The difference between data and a plan. Lighthouse + a senior dev who knows Shopify's quirks is a force multiplier.

Unlikely (most Shopify stores have low-hanging fruit), but possible. If we genuinely can't find $5K of impact within the audit cost, we refund the audit fee and recommend you spend the money elsewhere. We've done this 3 times in 14 years.

Yes — pre-launch audits are some of our favorite work. Catching issues before launch is 10× cheaper than fixing them after. We'll review your staging store and flag everything from accessibility to conversion to SEO before customers see it.

Realistic target: +10–20 points on mobile Lighthouse score in 4 weeks. Some stores see +30. We commit to specific score targets in the proposal and refund if we miss by more than 5 points.

Yes — Plus stores often need audits the most because complexity accumulates. We audit Plus-specific features: Scripts, Flow, checkout extensions, B2B catalogs, custom apps. Plus audits start at $3,000 due to scope.

Revenue impact divided by engineering effort. A 20-minute fix that lifts mobile conversion 0.5% ships first. A 3-week project that lifts conversion 2% ships if the math supports it. Every recommendation has both numbers attached.